One of things I find consistently in business pursuits and in life, is that there must be an objective for what I pursue. That objective must have some type of benefit for me and/or others. Knowing that our business has an objective denotes that everything we do must work in concert with that objective. With that said, why would you Search Engine Optimization not have one?
That objective must be clear, manageable and achievable. How will your SEO fit into your overall plans. Are you trying to direct more traffic to your website to increase sales, to sell a certain product, or to establish your brand? Whatever the case my be you will need a plan. It does not have to be complex. The simpler the better in some cases. Your specific goals will determine how you must approach your project. Plan out what strategies you will need to implement and how and when they will be implemented - as well as who will implement them. How that information will be reported is also very important. It should always measure itself against the stated objective. It can be comparative with previous months, industry standards and your direct competitors. With new information you may have to adjust you tactical steps towards you objective. So, establish the objective and execute.
1 comment:
Really impressed! Everything is very simple and clear.
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