by Victor J. McCoy
Okay, you've spent money developing your website. Maybe not a lot but you spent money and time developing a website for your organization. You where pleased with the design, told your associates to take a look at it with much excitement. Now that the website has been up for a while it is now dormant. No edits. The same pictures you started with - have not been changed. The content has not been updated since the site was launched. In some cases the person that was supposed to make the updates cannot be contacted, or no longer has the time. You could make updates if you could only locate the password to access the website, but you cannot find the password so you let it go. How about this one, the business no longer exists but the website is still live. If we scroll to the bottom of your website will we see it dated 3, 4, or 5 years ago?
If someone where to ask you how many visits does your website average every month? What would you say? If asked, would you be able to produce a website traffic report to discuss the analytics?
There are thousands of websites on the Internet that fit this profile in one way or another. But, what does this say about your organization? What does this communicate to those that visit your website? Why invest limited resources in a project only to let it lay dormant? Maybe the question should be asked, what did you need a website for? Just a thought.
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