The Products or Services Page

by Victor J. McCoy

The homepage of your website should be designed to concisely describe what your website offers. The remaining pages should concisely present and describe what your products/services do going - going in-depth. Be careful not to overwhelm the reader with to much information - they probably will not spend time reading it anyway unless necessary. Your visitors only that it does it do what they want, or will it provide what I need how and when I need it? That information is varied based on your industry, but still must be concise. Here is where knowing your target audience is important. The onus is on you to provide important information in as appealing a manner as possible.

The best way to organize information on your website is to categorize your offerings into main headings that are frequently searched terms and subheadings. The font should be larger than it's subheadings giving it visible importance.

If you are selling products make sure your pictures have been optimized and are large enough for visitors to get a good look at. In some cases you may need to have pictures at different angles of the product.

For a service oriented page, make sure you include pictures of your work, not stock photography. A short video snippet of your work will work well especially if the snippet is of good quality. Customer comments are always welcome.