by Victor J. McCoy
The first step in generating good keywords begins with understanding the topic of your website and the target audience. This is arguably a most important step in search engine optimization. The bulk of your website from the directory and file names to the title tags and page copy, should be built around the words and phrases you choose during the process of selecting your keywords. Initially you want to generate a potential keyword list that is as large as possible, with the keywords organized by search volume. Volume refers to the number of searches performed on a unique keyword over a period of time. A large list will help you to have a good mix of search terms associated with your website. Be careful to not only select terms that are associated with large companies but to mix your keywords with terms that are not heavily searched. For example, if people are searching for exotic green tea and that's something you sell but Midwest Tea Company sells the same thing nationally and has national advertising you might want to add exotic green tea in Michigan - or whatever your state may be, along with other lessor searched terms for the product. The same is true for a service oriented business, or non-profit.
If you need assistance or access to the tools needed to do a keyword search email victor@3vdesignmedia.com
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