Social Media and Customer Service

by Victor J. McCoy
3V Design Media.com

Social media has become a tool that your customers now use to voice satisfaction or complaints concerning their experience with your brand. Nearly half of U.S. consumers are reaching out through social media. Companies are providing a way to do this while using the information to correct internal service issues and better serve their consumers, clients, etc. The ability to stay connected to your customer base is ever so important due to the wide selection of brands available. They no longer have to continue to experience poor customer service from one company (depending on the business), they have the option to select someone else who will value their business. .No longer are we stuck with the local department store to purchase items We now have hundreds to choose from (online) that will even ship to our door. If its out there it probably can be found on the internet. Consumers seem to prefer social media as opposed to calling to resolve an issue with a company. They choose out of convenience and the ability to quickly voice their concerns and move on to some other task, while waiting for a response. If that response does not come soon enough, they then will call. Social media has made more companies step up their game to compete more effectively for business.