by Victor J. McCoywww.3vdesignmedia.com
Also known as web marketing, search
marketing, digital media marketing, or online marketing, internet marketing consists
of strategies designed and executed over the Internet to specific targets. This
type of marketing uses varied online advertising channels, with
strategies to drive traffic (visitors) to an organizations website. The
primary goal of Internet marketing is not just to drive visitors to your
website (B2C or B2B). First, the goal is determined by the organizations
overall reason for existing - its mission. The internet is one of many tools
used to accomplish the objective. The integration of your online as well as
your offline is critical to how you position your organization in the minds
of your target audience.
Driving traffic to your website -
repeat or new, takes much thought, planning and should include data from
both internal and external sources. But still, the goal of increased
traffic is to increase the potential for new and repeat business. With the
increase in available digital data a myriad of analytics can now be
obtained. Knowing what data you need is the key.
Banner advertisements, pay per
click (PPC), SEO and SMO strategies and targeted email campaigns are all
useful tools with varied cost that can fit into a small or large marketing
budget. When these strategies work in concert with your offline marketing
strategy they can produce great results - increase in sales and greater
brand awareness.
Below is a list of recommendations
for building an effective online marketing campaign.
Here are a few tips:
- Strategically plan your website and define the
objective
- Develop good content that others will want to read. You
can try a few things to see what works best for your audience.
- Identify the channels you want to use to market your
site on the internet.
- Schedule the days and time commitment you will need to
manage your strategy.
- Measure the results of your activity on a monthly basis
through measurement models designed for your need.
- Make adjustments based on data collected and
interpreted.
- Make sure your website has been fully optimized.
- Give yourself time to begin seeing results. Some will
be immediate, so will take a little more time.
These are just basic tips. For more
detail email me at victor@3vdesignmedia.com
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