Site Layout

            Since the human brain can only digest so much information in a single space before it becomes over-whelmed, and since large Web pages can take an impossibly long time to load, Web sites are intricately organized as a series of pages-often stretching into the hundreds-that interconnect in ways that have been thoroughly thought out by the designer to most accurately reflect the sites  content and make the site as user-friendly as possible.  A general rule of thumb holds that smaller, easily differential units of information are easier for users to sift through and use than are large, undifferentiated pieces.  Through the late 1990’s and early 2000’s, e-commerce Web sites were shortened to limit the amount of scrolling a user had to do on a given page.  Ideally, sites are organized so that all the information is presented to customers without having to do anything.  Obviously, this was not always possible, but designs analysts generally agreed that the less a user has to hunt around to find what he or she wants, the likely a purchase will result.