A structured well-planned linking campaign is the best way to develop and maintain the link popularity if a website. It involves contacting other website owners or webmasters directly, and requesting that they create a link back to you. Successful link campaigns are time consuming and tedious, but they will have a positive effect on your search engine rankings.
Some of the criteria we suggest you follow when building link for your website are:
- Ensure that the links you receive are relevant to your content in some way.
- Make sure that these are permanent links, and not short term.
- Ensure that you can control link text - what is said about your website.
- Ensure that the website you are linking with is reputable. Their reputation may affect yours.
- Regularly check that the links to and from your website still work.
- Link from your links page to the other party's top page, and vice versa.
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