Tuesday, April 5, 2011

Traditional Marketing


Traditional Marketing (Offline Marketing)
The benefits of traditional marketing cannot be overlooked or underestimated even in this digital age. It is important to remember that your online marketing strategy must be integrated into your offline (traditional) marketing strategy. Your offline can be what we call the “driver” that will take your potential customers to your website where you can not only provide decision making information for your product or service, but capture information in the form of an email address, subscription or other contact information that will keep you in contact with the potential client even after (of if) the purchase. Your small business can truly experience the benefits of your strategic marketing plan. For example, you can use direct mail, local advertising, and networking events to drive potential customers to your site. This is a great and proven combination that results in increased traffic and better conversions.

Your print ad can function as the "driver". Radio ads are still a proven way to increase awareness of your company and act as a driver. If you are new to radio marketing, 3V Design Group and Marketing can assist you in placing you ad with a local station according to your target audience.


For more information visit my website at www.3vdesigngroup.com.

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