All websites need page upgrades in order to maintain a current look, offer new features or a fresh look for the customers. However, technological advances can sometimes drive business owners to upgrade with a new look or software application. These advances can provide greater customer interaction and increase your bottom line. The can also provide benefits not offered by your competitors. We recommend a yearly review that incorporates your business objectives. If significant changes are needed they will be made within the total objective and not just for aesthetics.
The main difference between a relaunch and more pedestrian maintenance sometimes boils down to how the maintenance cycle is organized. Usually a relaunch implies introducing a collection of changes and improvements, analogous to versions of software applications. Because applications are centralized on Web servers, however, it is easier to release small, incremental changes more frequently than is practical with traditional client/server software. As a result some sites undergo constant retooling and revision but never announce it a relaunch, while others make a point of touting their new and improved wares. It may also be a matter of work organization, such as as when a separate team of Web developers focus on the new site, which becomes a clearly defined project in itself, as opposed to the staff who keep the existing site running.
Occasionally a Web site is relaunched because the current or old version is fundamentally flawed or ill-suited for company’s current need. For the average small business owner we recommend relaunching your website yearly. If major changes take place within your company during the year then plan for them and relaunch at that point. When your customers or potential customers revisit your website they should see changes that represent progress in your business and attentiveness to your website.
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